The Sociotype design system uses a light-themed visual language. The primary brand color is Ink Black (#000000); text is Ink Black (#000000) on a Canvas White (#ffffff) background. Typography is set in Main Onsite, Onsite and Avec Sharp. This DESIGN.md contains 5 color tokens and a 5-step type scale; give it to AI tools like Claude, Cursor or v0 to generate consistent interfaces in the style of Sociotype.
Independent Style Review
Editorial White Canvas
Sociotype presents as a serious, editorial platform for typography, characterized by an expansive white canvas, precise black typography, and highly controlled spacing. Interaction elements are almost entirely ghosted or underlined, relying on a subtle shift to black for active states. The visual weight is carried by the large, expressive font specimens and carefully structured content blocks, rather than decorative colors or heavy UI components.
| Color | HEX | CSS token | Usage |
|---|---|---|---|
| Canvas White | #ffffff | --color-canvas-white | Page backgrounds, card surfaces, primary text on dark hero sections |
| Ink Black | #000000 | --color-ink-black | Primary text, borders, active states for ghost buttons and navigation, accent markings |
| Medium Gray | #818181 | --color-medium-gray | Muted text, secondary information, placeholder text, inactive link borders |
| Light Gray | #d6d6d6 | --color-light-gray | Subtle dividers, borders between content sections |
| Faded Gray | #9d9d9d | --color-faded-gray | Tertiary text, list item borders |
| Font | Weights | Fallback |
|---|---|---|
| Main Onsite | 400 | |
| Onsite | 400 | system-ui, sans-serif |
| Avec Sharp | 400 | serif |
| Ceno | 400 | serif |
| Meso | 400 | serif |
| Gestura | 400 | serif |
| Rework | 400 | serif |
| Role | Size | Line height | Token |
|---|---|---|---|
| caption | 11px | 1.38 | --text-caption |
| body | 14px | 1.29 | --text-body |
| heading | 26px | 1.13 | --text-heading |
| display-sm | 40px | 1 | --text-display-sm |
| display | 251px | 1.25 | --text-display |