light theme
Independent Style Review

Bang & Olufsen-Style Design System

The Bang & Olufsen design system uses a light-themed visual language. The primary brand color is Midnight Indigo (#060daa); text is Carbon Black (#191817) on a Pure White (#ffffff) background. Typography is set in BeoSupreme. This DESIGN.md contains 7 color tokens and a 3-step type scale; give it to AI tools like Claude, Cursor or v0 to generate consistent interfaces in the style of Bang & Olufsen.

Independent Style Review

Bang & Olufsen-style design system: color codes and fonts

Theme
light
Primary color
Midnight Indigo (#060daa)
Fonts
BeoSupreme
Source
bang-olufsen.com

Gallery of precise objects. A dark, velvet-lined showcase where each product rests, spotlighted with refined exactitude.

This design system balances classic luxury with contemporary minimalism. Rich, deep indigo (#060daa) and elegant black (#191817) create a sophisticated backdrop, punctuated by a delicate, almost cream-colored off-white (#fcfaee) for textual contrast. The signature element is the custom BeoSupreme typeface, used across all text sizes, which brings a unique, refined character, with precise letter-spacing adjustments at every size. The dominant visual language is clean, centered product photography on stark backgrounds, framed by generous negative space and a strict typographic hierarchy.

Original style summary

Bang & Olufsen color codes

ColorHEXCSS tokenUsage
Midnight Indigo#060daa--color-midnight-indigoFooter background, primary accent for deep sections – creating a luxurious, immersive foundation.
Carbon Black#191817--color-carbon-blackDominant text color for headings and body content on light backgrounds, input borders – provides stark contrast and grounded presence.
Barely White#fcfaee--color-barely-whitePrimary text color on dark backgrounds, selected button text – a creamy off-white that softens the high contrast.
Ash Gray#555555--color-ash-graySecondary text, subtle link color – offers a muted informational tone against white.
Pure White#ffffff--color-pure-whitePage backgrounds, card backgrounds, input backgrounds – provides clean, expansive canvas.
Pale Silver#e5e5e5--color-pale-silverSubtle border colors for inputs – an almost imperceptible divider.
Pure Black#000000--color-pure-blackPrimary icon color, borders on ghost buttons – a hard, crisp edge or fill.

Which fonts does Bang & Olufsen use?

FontWeightsFallback
BeoSupreme400, 500, 700Open Sans
RoleSizeLine heightToken
body14px1.43--text-body
heading24px1.25--text-heading
display36px1.15--text-display

How do I use this DESIGN.md?

  1. Download the DESIGN.md file and place it in your project root.
  2. Tell Claude Code, Cursor, v0 or Google Stitch: “Design the UI following the rules in DESIGN.md.”
  3. Use Fork & Customize to adapt the colors, fonts or components to your own brand.

Raw DESIGN.md file →

This page is MakeMyMD's independent review of the colors, typography and spacing visible on Bang & Olufsen's public website (bang-olufsen.com). It is not an official brand guideline; MakeMyMD is not affiliated with or endorsed by Bang & Olufsen. The Bang & Olufsen name and trademarks belong to their owner; no brand imagery, logos or copy are used. Rights holders can request removal at [email protected].

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